Michael Jordan-Kobe Bryant Logoman set record as most expensive card ever

Card sells for $12.932 million, edging 1952 Topps Mickey Mantle, which went for $12.6m

The 2007 Upper Deck Exquisite Logoman Autograph 1/1 card features a gold NBA logo worn by Michael Jordan during the 1996-97 season. (Credit: Heritage Auctions)
The 2007 Upper Deck Exquisite Logoman Autograph 1/1 card features a gold NBA logo worn by Michael Jordan during the 1996-97 season. (Credit: Heritage Auctions)

The 2007 Upper Deck Exquisite Michael Jordan-Kobe Bryant Logoman Autograph 1/1 became the most expensive sports card ever sold at public auction, fetching an eye-popping $12,932,000, including buyer’s premium.

That price beats the former record holder, a 1952 Topps Mickey Mantle BGS 9, which sold for $12.6 million at Heritage in 2022.

The former record for any basketball card, according to Card Ladder’s database, was the $5.2 million paid for a 2003-04 Exquisite Collection LeBron James Rookie Patch Autograph /23 via a private sale in 2021.

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Featuring a pair of game-worn Logoman patches, the card is highlighted by the gold logo worn by Jordan during the 1996-97 season, which celebrated the NBA’s 50th anniversary.

Included in Heritage’s Summer Platinum Night Sports Auction, the card was announced in April with a pre-sale estimate of $6 million and up.

The former record for any Jordan card at public auction was the $2.9 million paid for the 2003-04 Upper Deck Ultimate Collection Logoman Autograph 1/1 in June 2024. The record for any Bryant card, according to public records, was the $2.3 million paid for the 2015-16 Panini Flawless Logoman Autograph 1/1 via a private sale earlier this month.

“The demand for this card is astronomical, which makes sense, because it has everything, including photos, jersey patches, and signatures from two of the greatest players who ever stepped on the court,” Chris Ivy, Heritage’s Director of Sports Auctions, told cllct.

“The Dual Logoman card offered in this auction is the only example created that includes only Michael Jordan and Kobe Bryant, making it the most sought-after example of the incredible Upper Deck Logoman series, and because of Kobe Bryant’s tragic death in 2020, it always will be the only one.”

The record-breaking sale for the Logoman arrives alongside consecutive record months for online trading cards sales. Card Ladder tracked more than $308 million in online sales in July — a record for the tool — following a then-record $306 million in June.

Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the Collectibles Editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.

Category: General Sports