Juventus has won a new prestigious international award, joining the Most Innovative Winners list compiled by Front Office Sports, in collaboration with Sports Innovation Lab.The award celebrates teams...
Juventus has won a new prestigious international award, joining the Most Innovative Winners list compiled by Front OfficeSports, in collaboration with Sports Innovation Lab.
The award celebrates teams, leagues and brands that are redefining the sports industry by setting new standards for innovation, creativity, progress and cultural impact.
According to Front Office Sports, Juventus has demonstrated how a football club can transform itself into a cultural force capable of inspiring fans far beyond the confines of the playing field.
This vision takes shape in a wide range of projects: original content in the Juventus Creator Lab, brand activations, innovative licensing partnerships, the adoption of advanced sports performance technologies and the launch of the Juventus Forward innovation platform.
The culmination came in 2025 with an amazing collaboration: in partnership with Lunar Outpost, Juventus became the first football team to land on the moon.
It is now clear that the bond between a team and its supporters is evolving, and Juventus has long been at the forefront of this transformation. The club has redefined the way it connects with the fans, creating a deep emotional bond through immersive experiences, compelling content, unexpected collaborations, and the application of cutting-edge science to sports performance.
Added to this dimension was an awareness of the need to increasingly interact with the external innovation ecosystem to attract solutions and opportunities that can accelerate change.
There are a set of different but complementary initiatives - Juventus Creator Lab, Juventus Forward, Extreme Fields, Pitch Sense, Stories of Strength, just to name a few - that all fall within the spirit of innovation that has always driven the Club.
This approach demonstrates that for Juventus, innovation is not just a word, but a mindset that permeates the Club at 360°. A true team game that comes from collaboration and translates into value on and off the field.
Being included in the Most Innovative 2025 list means being recognized as one of the organisations that are working to shape the future of sport.
For Juventus, it is an additional incentive to continue on this path, because innovating is never a point of arrival, but a path in continuous evolution.
Category: General Sports
