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The NFL and NIKE have rolled out new uniforms for eight teams in 2025 meant to tie in with those clubs' local personalities.

After four months of anticipation, particularly among those who fancy themselves football fashionistas, the NFL and Nike revealed their new “Rivalries” uniforms Thursday morning – kits that make a departure from the fairly conservative looks the league has featured for most of its hundred-plus years of existence.

Effectively cousins to the NBA’s popular "City Edition" uniforms or Major League Baseball’s "City Connect" jerseys, the "Rivalries" unis present looks – if ones that may not be embraced by more traditional fans – that will make the AFC East and NFC West teams that wear them this season pop for viewers while celebrating the local ethos of those clubs.

"Everyone loves good rivalries, which have the power to connect and transform athletes, fans, teams and entire communities," Nike relayed in a press release regarding the uniforms it first teased on the second day of the 2025 NFL draft.

"The 2025 Rivalries uniforms will celebrate storied local traditions and unite fan communities with designs unique to select cities and teams.

"The designs are rooted extensively in the legacies and inspirations true to each team, serving as authentic, competitive expressions of community pride while giving athletes and fans an opportunity to connect like never before."

NFL UNIFORM POWER RANKS:Which teams are dressed best? Worst?

The new uniform for each team – and they all had direct input into their customized threads – will be worn once this season during a home game against a division rival (details below). They will then become part of the club’s uniform closet for the next three years.

The league’s other 24 teams will get their own "Rivalries" uniforms in future years, two additional divisions to be added to the rotation annually through the 2028 season.

"Rivalries will bring fresh energy to the field with each new uniform, while providing a platform to amplify the community and hometown pride that is rooted in each NFL fan," said Taryn Hutt, the NFL’s vice president of club marketing, said in a statement.

The new "Rivalries" jerseys and associated gear and apparel will be available at nike.com, NFLshop.com and fanatics.com starting Sept. 10.

The NFL's new

The league will literally look quite different in 2025 as eight teams – the Bills, Browns, Steelers, Chargers, Commanders, Packers, Saints and Buccaneers – previously revealed new throwback and/or alternate uniform looks earlier this summer.

But the "Rivalries" uniforms definitely demand a ranking of their own, so here goes – from best to worst:

1. Arizona Cardinals

Did you hear about the haboob (better known as a dust storm) that engulfed Phoenix on Tuesday? Apparently it also sand-blasted the Cards’ new uniforms – to nice effect.

The unis appear pockmarked by sand and feature a reimagined state flag on the shoulder. The flag and jersey number are adorned with copper trim, an ode to the official metal of Arizona. Literally a gritty look, the official theme of the Cardinals’ Rivalries unis is “Built to Last.”

Survival isn’t given - it’s earned. Built To Last.

NFL x Nike Rivalries | #BirdGang pic.twitter.com/0sS9S44OiX
— Arizona Cardinals (@AZCardinals) August 28, 2025

2. Seattle Seahawks

They’re a close second, mainly because – I think – going with an even lighter gray than the team normally uses for the jerseys and pants might be a slight miss. But a “High-Decibel Zone” theme meant to honor the team’s loud, proud, vocal fans is pretty sweet − Pearl Jam, Nirvana and Seattle's other legendary bands also surely proud. A soundwave pattern ripples across the shoulders and down the pants, appropriate given this team has set off seismometers in Seattle amid playoff touchdowns, like Marshawn Lynch’s epic one in a 2011 wild-card upset of New Orleans.

‘Hawks fans are further honored with “12s” embedded throughout the uniform including a cascade of them within the jersey numbers. The “Beetle Green” trim is a nice change from the typical “Action Green.”

But the best part appears to be a two-tone green and blue helmet that’s been much better executed than the black-and-gold domes the Jaguars wore a few years ago.

The details speak volumes. pic.twitter.com/ZUWzVh5Ph9
— Seattle Seahawks (@Seahawks) August 28, 2025

3. Buffalo Bills

Nike’s hype video will make “Game of Thrones” fans wonder if the Bills will be now playing north of the Wall (they do have a new stadium under construction after all, but unclear if it’s rising in Westeros).

As for the uniforms, they’re quite iced out – similar to the Vikings’ “Winter Warrior” look. Buffalo’s are called “Cold Front,” and fans will be thrilled to see “Bills Mafia” stitched inside the collar. But the coolest element is the silvery, texturized charging buffalo logo on the sleeve.

Today's Forcast: COLD FRONT. 🥶#BillsMafia | #GoBills pic.twitter.com/9Sl2Hg8329
— Buffalo Bills (@BuffaloBills) August 28, 2025

4. New England Patriots

If the Bills are north of the Wall, then the Pats seem based near the Iron Islands. Their “Nor’Easter” uniforms feature a “Storm Blue” jersey “inspired by the New England fog.” The shoulder and pants striping and a new “NE” shoulder logo feature reflective silver material “designed to represent beams of light shining off the lighthouse connected to Gillette Stadium.”

The collar is busy but not in a bad way, ringed by six red stars representing each state in New England. “We Are All Patriots,” which owner Robert Kraft declared after the team’s first Super Bowl win in 2002 – just five months after 9/11 – is written inside of it. Solid.

The Nor’easter is here.

Introducing the Patriots 𝙉𝙁𝙇 𝙉𝙞𝙠𝙚 𝙍𝙞𝙫𝙖𝙡𝙧𝙞𝙚𝙨 uniform. pic.twitter.com/gQw1P1px3I
— New England Patriots (@Patriots) August 28, 2025

5. San Francisco 49ers

They clearly want you to know their fan base is known as the “Faithful,” the word written in gold script above the jersey numbers while “Faithful to the Bay” lines the collar. The red jersey numbers are presented in a slick “saloon font” and trimmed in a vibrant gold the team has never really featured aside from its helmets.

Given how the team has incorporated a cream color into its color palette recently – noticeably on its website and social accounts – it is a bit disappointing the Niners went with a mostly black uniform. But this “For the Faithful” version is the team’s best homage yet to the California gold rush for which it’s named.

It's always been for the Faithful. pic.twitter.com/i19hD6chOS
— San Francisco 49ers (@49ers) August 28, 2025

6. New York Jets

Sadly, its best feature – “Gotham City Football Club” written in Gothic font and topped by the Jets’ plane logo – rests inside the neckline. The colors (“Empire Green,” black and gray) are meant to serve as a callback to Hall of Fame QB Joe Namath, who led the NYJ to their only Super Bowl nearly 57 years ago. The graphics on the sleeves and chest logo are a whiff. We’ll continue to wish this team would go whole hog on military airframes or, if Gotham is going to be theme, give us something more Batman-adjacent.

Our city. Our history.

This is Gotham City football pic.twitter.com/8FmhWi09P2
— New York Jets (@nyjets) August 28, 2025

7. Miami Dolphins

Feels like we’re reverting to the 1990s – it was a better time, right? – with more teams wanting a black uniform palette in their closet. Miami’s “Dark Waters” unis are meant to convey speed and South Florida’s night life in what’s officially a “dark pitch-blue” uniform with hits of “Turbo Green,” and the club’s standard aqua and orange. Meh, we’re not fooled. Missed opportunity not pivot to something closer to a “Miami Vice” feel.

From the depths. 🌊

Introducing our Rivalries uniform. Available in-store on 9.10. pic.twitter.com/RPmNYFvSLV
— Miami Dolphins (@MiamiDolphins) August 28, 2025

8. Los Angeles Rams

Nike can be forgiven given a team that’s played in Cleveland, L.A. (twice), Anaheim and St. Louis doesn’t have especially deep roots. So the Rams’ “Midnight Mode” really just renders them yet another team with a black alternate, along with hits of midnight blue on the sleeve − though those do a better job highlight the team’s iconic horns. “Rams House” is stitched inside the collar – even though SoFi Stadium is notoriously often overrun by visiting teams’ fans.