It appears that Smith Entertainment Group applied for two new Utah Mammoth logo trademarks.
It appears that the Utah Mammoth have two new alternate logos pending approval from the U.S. Patent and Trademark Office.
A company called “SEG Hockey, LLC” filed trademark applications on Sept. 22 for two full-body mammoth designs closely related to the Utah Mammoth’s branding. The same company filed a trademark on May 7 for the Mammoth’s current logos, which likely indicates that it’s Smith Entertainment Group.
All of the logos — both the active ones and these new ones — show as both “live” and “pending” on the USPTO website.
Hate to ruin any surprises, but two new logos registered for the team. pic.twitter.com/fH8K1L8tj7
— DustyBxnes (@dusty_bxnes) September 25, 2025
The new logos are closely related to two other designs recently seen in Mammoth circles: one at the new practice facility and the other on goaltender Jaxson Stauber’s mask.
Possibly a new logo and new slogan here? https://t.co/HaQTp3SI26pic.twitter.com/3NH5UogqSQ
— Clean Hits (@CleanHitsHockey) September 18, 2025
Utah Mammoth goalie Jaxson Stauber’s new mask features a full body mammoth logo on the sides. Thoughts?👀🦣 #tusksup#utahmammothpic.twitter.com/ckov9gY6FL
— nhlutah (@wolfeynhlutah) September 25, 2025
Category: General Sports
