AC Milan and Socios.com have announced the renewal of their partnership, confirming the blockchain-based sports fan engagement leader - part of the Chiliz group - as a Global Partner and Official Fan ...
AC Milan and Socios.com have announced the renewal of their partnership, confirming the blockchain-based sports fan engagement leader - part of the Chiliz group - as a Global Partner and Official Fan Token Partner of the Rossoneri.
Launched in January 2021, the partnership has stood out for its strong focus on innovation and fan engagement. The renewal reinforces the shared commitment to strengthen the Club's digital presence and to offer its community an increasingly immersive and participatory experience.
A key element of this collaboration is the $ACM Fan Token, now available in 119 countries, which serves as a digital bridge between AC Milan and its supporters. Since its launch, over 850 Rossoneri fans have enjoyed exclusive experiences, winning match tickets, official memorabilia, and unique prizes. AC Milan was also the first Club to launch NFTs on Socios.com, creating numerous fan engagement initiatives such as contests during the Milan Derby, the naming of a stand in honor of Cesare Maldini, fan activities linked to the Milan Marathon, and polls to choose the design of the Club's 125th Anniversary jersey. These projects have combined tradition and innovation, strengthening the bond with the Club's global fanbase.
In the 2025/26 season, the Fan Token Gated Content Series will be launched - a continuous program of exclusive digital events designed to make every Rossoneri supporter feel like an integral part of the Club. Through a dedicated streaming platform, fans will enjoy unique interactive experiences - live events, behind-the-scenes content, and digital meet & greets - by using their Fan Tokens and taking part in quizzes and polls. This way, the Fan Token becomes not only a reward tool but a true key to access new engaging content.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: "We are delighted to renew our collaboration with Socios.com, with whom we have designed and implemented numerous projects over the years to engage our growing fanbase. This growth demonstrates the value of our joint work and encourages us to look confidently to future fan engagement opportunities, to further strengthen our connection with our community."
Alexandre Dreyfus, CEO of Chiliz and Socios.com, added: "AC Milan is a Club with universal appeal, and our collaboration is a tangible example of how Web3 technology can create value for fans and sports organizations alike. With the Fan Token Gated Content Series, the $ACM Fan Token becomes the centerpiece of a new engagement model, designed to make Rossoneri passion ever more accessible and engaging."
Through the renewal of their partnership, AC Milan and Socios.com reinforce a shared vision: to transform the $ACM Fan Token into a dynamic and evolving asset, capable not only of strengthening the connection with the global fanbase but also of creating new opportunities for connection and shared value.
Category: General Sports
