AS Monaco and AVATARZ extend their partnership until 2028

AS Monaco and AVATARZ, a pioneering platform for interactive avatars and digital experiences augmented by artificial intelligence, are extending their collaboration for three additional seasons, until 2028.

Initiated in 2023, this partnership reflects a shared commitment to offering AS Monaco supporters increasingly immersive, participatory, and personalized experiences. As part of this collaboration, AS Monaco and AVATARZ will soon be launching a new edition of an interactive project to create the official virtual jersey of the Principality’s club, using generative artificial intelligence tools.

A new virtual jersey in the works

The first edition, launched last season, was a great success with the Rouge et Blanc fanbase. Beyond this project, AS Monaco and AVATARZ will continue to develop mini-games, scripted interactive experiences, and event-based activations around certain matches of the season. Supporters will also have the opportunity to create and customize their own online avatar.

By renewing this partnership, AS Monaco is strengthening its digital strategy through the exploration of innovative uses combining gamification, interactive storytelling, and avatar technologies, all in service of a more engaging and entertaining fan experience.

AVATARZ is a leading technology company specializing in the design of interactive avatars and AI-powered digital experiences, at the intersection of sports, entertainment, culture, and brands. A pioneer in the use of AI applied to gamification, personalized user journeys, and immersive experiences, AVATARZ designs platforms where communities no longer simply consume content, but become active participants in their own experience. Through technologies combining dynamic avatars, game mechanics, interactive storytelling, and augmented reality, AVATARZ supports clubs, brands, and institutions in creating new forms of engagement with their audiences that are more engaging, more memorable, and measurable. By collaborating with major players in sports, music, tourism, and events, AVATARZ has established itself as a leading strategic partner for organizations seeking to reinvent fan engagement and the user experience in the age of artificial intelligence.