LIV Golf uses Tiger Woods and PGA Tour star clips to promote ‘everybody’s favorite golf league’

LIV Golf have taken a bold approach to promoting their latest season by turning to some of the most recognisable names in the sport.

Amidst the chaos and controversy surrounding LIV Golf, their social media team came out with an ingenious marketing video ahead of the start of the 2026 season.

The breakaway league released a video that quickly caught attention across the golfing world, with its choice of imagery adding fuel to the ongoing rivalry with the PGA Tour.

LIV Golf use PGA Tour stars in new campaign

The promotional video featured clips of PGA Tour stars, including Tiger Woods, Jack Nicklaus, Jordan Spieth, and Rory McIlroy, each saying the word LIV.

Stars like Bryson DeChambeau were mentioned by name, as LIV Golf seemingly steered into the controversy surrounding their tensions with the PGA Tour.

The footage ends with the message, “Everybody’s Favorite Golf League returns February 4th.” The move surprised many fans given the continued tension between LIV Golf and the PGA Tour.

On X alone, the video has thousands of views, with many fans being engaged by the controversial campaign.

Fans react as LIV Golf marketing draws attention

The campaign was widely shared online, with many fans praising the creativity behind the concept of using their rivals to promote their tour.

The reaction reflects a wider effort by LIV Golf to raise its profile ahead of the new season, following recent changes behind the scenes in its marketing operation.

With the season opener approaching, the league appears eager to build momentum and remain firmly in the spotlight.

While there are plenty of concerns about the future of LIV Golf, with there being concerns about their funding, their marketing team is definitely earning their due with this work.

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