We want to meet you where you are
You may have noticed we haven’t published much on cllct.com the last few days.
That’s on us -- and it’s a fair thing to notice.
The way people consume media has changed, and the way brands support media has changed with it.
The audience is on social. Distribution is on social. The partnerships that power growth right now are built around socially native storytelling -- not just long-form articles living on a website.
So we’re shifting cllct to a social-first model: more reporting, more storytelling, more points of view - delivered where you actually spend time (X, Instagram, TikTok), at a higher cadence and with more consistency.
It broadens our ability to reach new audiences, creates more conversation and community and allows us to tap into more voices to make the stories better -- for you!
This will compliment and even further power the work we have already been doing as an advisor on collectibles culture, working with the top brands, teams and leagues in the world to make collectibles a central part of their marketing and revenue strategies.
That doesn’t mean the website is going away. It’s still an important home for our work -- and it will continue to be the place where stories live longer, get archived, and go deeper. What changes is the mix and the rhythm: social becomes the daily front door, and the site becomes the library and the destination for the pieces that deserve more room.
We’re also tightening up execution so this doesn’t feel like a stop-start experience again -- including working with Buster Scher to ensure we’re running best practices across platforms and building a consistent publishing cadence across social and .com.
If you came to cllct for thoughtful, credible coverage of collectible culture: that’s staying. We’re just meeting the audience where it lives - and building the model that lets us keep doing the work.
Darren Rovell is the founder and editor in chief of cllct and one of the country's leading reporters on the collectibles market. He previously worked for ESPN, CNBC and The Action Network.
Category: General Sports
