BBC Sport's Ask Me Anything team explains why matches in all three English Football League divisions are kicking off one minute later than usual this weekend.
All matches in the Championship, League One and League Two will kick off one minute later than usual this weekend to raise awareness for the Every Minute Matters campaign.
The initiative will be in place for 36 matches across the three divisions between 5 and 9 February.
EFL sponsor Sky Bet and the British Heart Foundation (BHF) have been working together since May 2024 to highlight the importance of speed when it comes to performing life-saving CPR.
Later kick-off times will serve as "a stark reminder that every minute matters", the EFL said.
Former England footballers Micah Richards, Jermain Defoe and Glenn Hoddle are among the campaign's ambassadors.
The Every Minute Matters campaign was also promoted during the 2025 EFL play-offs, with all three Wembley finals starting at one minute past the hour.
'What happened to me can happen to anyone'
Bristol Rovers defender Tom Lockyer is an ambassador for the British Heart Foundation, having collapsed twice on the pitch while playing for Luton Town in separate matches in 2023.
Lockyer collapsed on the pitch during the Championship play-off final against Coventry and then suffered a cardiac arrest seven months later in a Premier League fixture against Bournemouth.
"What happened to me can happen to anyone, anywhere, at any time," said Lockyer.
"Every year, more than 40,000 people in the UK suffer an out-of-hospital cardiac arrest and most of them never make it home.
"I'm here today because of the transformative power of CPR as every minute matters when it comes to saving a life.
"This February, we want everyone to get behind this life-saving initiative, learn the skills and be ready to step in because your actions could give someone else the chance I was given."
Thanks to Daniel for the question.
This article is the latest from BBC Sport's Ask Me Anything team.
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Category: General Sports
