Bad Bunny's halftime show scored 128.2 million viewers, also slightly down from Kendrick Lamar's performance
The 2026 Super Bowl didn’t draw in another all-time record, but it was close, with the game becoming the second most-watched Super Bowl to date.
Super Bowl LX, which saw the Seattle Seahawks defeat the New England Patriots in a defensive-heavy game, brought in an average 124.9 million viewers across NBC and Peacock.
Last year’s game hit an all-time viewership record as it reached 127.7 million viewers for the Chiefs-Eagles game, surpassing the previous year’s record viewership of 123.7 million, which, at the time, marked the event’s biggest audience in history.
Additionally, Bad Bunny’s halftime show brought in 128.2 million viewers. For comparison, Kendrick Lamar’s 2025 halftime show set a new record as the most-watched Super Bowl halftime performance in history with 133.5 million viewers, rising 3% from the 129.3 million viewers that tuned into Usher’s halftime show the previous year.
It’s worth noting that while the 2025 game was available to stream on Fox-owned FAST channel Tubi, this year’s game didn’t include a free streaming option as NBCUniversal drove subscribers to Peacock amidst the Olympics and ahead of the NBA all-star game.
The game, itself, wasn’t too much to write home about, with the Seahawks leading the Patriots 9-0 by halftime, though things got more interesting in the fourth quarter, though not enough to usher in a victory for the Patriots. The Seahawks emerged as victorious in a 29-13 win over the Patriots.
The energy was picked up by Bad Bunny’s halftime show, which saw the musician make history as the first halftime performer to sing entirely in Spanish. Paying tribute to Puerto Rico and celebrating the Latinidad community, Bad Bunny welcomed Ricky Martin and Lady Gaga to perform alongside him. He also brought in celebrities, including the likes of Pedro Pascal, Karol G, Cardi B, Jessica Alba and Alix Earle, to the field to participate in the festivities.
More to come …
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Category: General Sports
