Titleist expands AIM alignment to AVX, Tour Soft, Velocity and TruFeel

For most of golf’s history, the markings on a golf ball were an afterthought. A small sidestamp, maybe a logo, and if you were serious about putting you pulled out a Sharpie and drew a line along the equator.

These days, however, alignment aids have become part of the engineering conversation.

Titleist has just announced that it has expanded its Alignment Integrated Marking lineup – known simply as AIM – by introducing new alignment designs on the AVX, Tour Soft, Velocity and TruFeel golf balls. The move extends alignment-focused options across nearly the entire Titleist ball lineup, joining the AIM designs already available in the Pro V1 family. 

What’s notable isn’t just the graphics themselves. It’s the reason they exist.

Testing conducted by Titleist found that golfers using the AIM alignment designs were up to 35 percent more precise when aligning putts compared to players using a standard sidestamp. That kind of improvement has less to do with marketing and more to do with how golfers process visual information when kneeling or standing over a putt.

Give the eye a longer, clearer reference line and your brain commits more confidently to your target.

Interestingly, the four balls have each received slightly different AIM treatments based on the type of golfer they’re designed to serve.

The AVX and TruFeel models feature AIM 360 designs, markings that wrap around the circumference of the ball to create a continuous visual reference at address. The pattern gradually fades as it circles the ball, creating a runway effect that helps players visualize the intended start line.

AVX is designed for players who need a low-spin ball and aspire to having a more-penetrating flight with soft feel. The latest version also includes a faster core formulation and a redesigned casing layer intended to maintain distance while improving short-game control.

TruFeel, the softest ball in the Titleist lineup, gets a similar 360-degree alignment concept but in a continuous arrow design that circles the ball. The ball itself remains focused on distance, consistent greenside spin and a very soft feel for players who prioritize comfort off the clubface.

Tour Soft and Velocity take a slightly different approach. Both feature AIM Performance markings positioned opposite the sidestamp, which Titleist describes as the fourth pole of the golf ball. 

Tour Soft receives an extended three-line alignment design available in multiple color combinations, built for players looking for a blend of distance, spin and soft feel at a mid-tier price. The updated model also features a new dimple pattern, revised core dimensions and a modified elastomer cover blend aimed at producing a more consistent flight and improved stopping power. 

Velocity, on the other hand, leans into distance. Its AIM Performance marking uses an arrow-style design intended to guide the eye toward the target, fitting a ball that is engineered primarily for speed and long carry. 

Retail pricing reflects where each ball sits in the lineup: AVX AIM 360 at $49.99 per dozen, Tour Soft AIM Performance at $39.99, Velocity AIM Performance at $29.99 and TruFeel AIM 360 at $24.99. 

There’s a broader shift behind all of this. Titleist’s research showed that roughly 65 percent of players on the PGA Tour already mark their golf balls with some kind of alignment aid, which is one of the reasons the company began exploring built-in solutions. 

In other words, golfers have been asking for alignment help for years. They’ve just been drawing it themselves.

Now the manufacturers are doing the work for them.

It’s another reminder that modern golf equipment isn’t only about launch conditions or ball speed. Increasingly, it’s also about confidence – especially on the greens, where the difference between a good putt and a bad one often begins with something simple:

Where you aim.

This article originally appeared on Golfweek: Titleist AIM alignment added to AVX, Tour Soft, Velocity TruFeel