UK promoter BOXXER announce new TV deal

UK promoter BOXXER announce new TV deal originally appeared on The Sporting News

BBC Sport and UK promoter BOXXER today announced a new broadcast deal that will see live, world-class professional boxing return to Saturday night primetime television and BBC iPlayer on a free-to-air basis.

Selected undercard fights, features and behind-the-scenes content will also be available across BBC iPlayer, the BBC Sport website and app, BBC Sounds and the BBC Sport social channels.  

The new deal opens boxing up to all audiences, making the sport more accessible than ever. Full details of the first fight, undercard and BBC Sport presenting team will be announced in the coming weeks.

Alex Kay-Jelski, Director of BBC Sport, said: “Bringing professional boxing back to primetime BBC television, free-to-air, and to our extensive digital platforms is an exciting moment for us and for boxing fans. Boxing is a sport that we know deeply resonates with younger audiences and this deal with BOXXER enables us to showcase the next generation of British fighters - delivering top-tier national boxing moments to all audiences, wherever and however they want it.”

Ben Shalom, Founder and CEO of BOXXER, said: “Partnering with the BBC to deliver big-time British boxing on Saturday night TV is a historic moment. We’re proud to bring the most entertaining British fighters to the biggest possible audience. This huge platform will give our fights the exposure they deserve and helps us take the sport to huge new audiences.” 

BOXXER had previously enjoyed a four-year deal with Sky Sports, but that ended at the end of June 2025.

According to the Daily Mail, it was Sky Sports that decided not to renew the partnership.

Currently, Sky Sports do not have any news on their boxing programme going forward, leading many to believe that they will opt to pick up individual rights for boxing events from a range of promoters instead of an exclusive rights deal.