South Carolina has agreed to place on-field advertisements inside Williams-Brice Stadium this fall, the program announced.
On-field logos and branding appear here to stay in college football. South Carolina became the latest team to unveil a plan for on-field advertising at Williams-Brice Stadium this fall.
South Carolina will partner with Blanchard Machinery, which is headquartered in Columbia. The strategic partnership will include on-field logos in Williams-Brice, as well as future stadium enhancements.
It is a five-year partnership. The on-field advertising will begin with the 2025 home opener.
South Carolina will display Blanchard logos on the field at both 25-yard lines, with one a Blanchard CAT logo and one a Blanchard Rental logo. The partnership, according to a South Carolina press release, will help fund enhancements to the west and east sides of Williams-Brice Stadium, as well as new premium seating options that are scheduled for completion before the 2027 football season.
“We are incredibly proud to join forces with Blanchard in this truly unique partnership,” said Jeremiah Donati, Director of Athletics at the University of South Carolina. “Having a locally owned, alumni-led company like Blanchard invest so meaningfully in our future is a testament to their deep commitment to both the University and the entire state.
“The addition of the Blanchard logos on the field at Williams-Brice Stadium is not just a first for our program—it is a symbol of the progress we can achieve when our community, our alumni, and our partners work together. This partnership will help us create a world-class experience for our student-athletes and fans, and I am grateful for Blanchard’s vision, leadership, and support of Gamecock Athletics.”
Logos, jersey patches new revenue generators
Just last year, the NCAA paved the way for schools to have advertisements on the field. Many programs did so. Meanwhile, programs are looking into whether jersey patch advertisements could be a new revenue stream.
The talk of adding jersey patches has been ongoing for at least the last year. Athletics directors and conference officials have pointed to it as a potential additional revenue stream, along with the on-field logos and advertisements like the ones at Williams-Brice.
“I believe the NCAA is going to allow us to put a sponsor logo on the field during the regular season,” Florida athletics director Scott Stricklin said just before the NCAA approved sponsorship logos on the field. “That’s an obvious revenue stream that has not been there in the past. The pro sports are putting patches on jerseys. That doesn’t seem like something that’s crazy for us to consider these days.”
SEC commissioner Greg Sankey also chimed in on jersey patch advertisements. A year ago, he said the following:
“We’ve had jersey patches in bowl games,” he said. “I would anticipate there’s going to be a continuing push (for new revenues), and we’re going to have to come to some agreement in this new environment on where those limits exist.”
Category: General Sports
