Auburn makes major announcement for Iron Bowl weekend

Auburn makes major announcement for Iron Bowl weekend originally appeared on The Sporting News

Bo Jackson’s Return to Auburn will include the 40th anniversary of his Heisman glory. 

When Jackson suited up for the Tigers in 1982, fans knew he was special. But no one could’ve predicted he’d become a sports icon. A two-sport pro athlete, a Nike ad legend, and one of the most dominant forces in college football history. Now, Auburn is making sure that legacy never fades.

On Nov. 29, during this year’s Iron Bowl, the Tigers will honor the 40th anniversary of Jackson’s 1985 Heisman Trophy season. A tribute fit for a giant, as Bo’s name will echo through Jordan-Hare Stadium once again.

A Heisman Season for the Ages

In 1985, Jackson didn’t just play football, he redefined it.

He rushed for 1,786 yards and 17 touchdowns, averaging a staggering 6.4 yards per carry. At the time, that rushing total ranked second in SEC history. And even now, four decades later, it’s a benchmark that defines greatness.

That season earned Jackson Auburn’s second Heisman Trophy, solidifying his place in college football history. But it was more than numbers, it was the way he played. Grace, speed, and pure strength.

More Than Just a Football Star

Jackson wasn’t just dominant on the gridiron. He starred in three sports, football, baseball, and track during his time on The Plains.

After Auburn, he made sports history again, becoming the only athlete ever named an All-Star in both the NFL and MLB.

He played eight seasons in the majors and was named the 1989 MLB All-Star Game MVP. In the NFL, he ran for 2,782 yards and 16 touchdowns in just four seasons with the Raiders before a hip injury ended his football career in 1991.

A Tribute 40 Years in the Making

Now, Auburn is bringing it full circle. Jackson will be honored during this year’s Iron Bowl, which is historically Auburn’s biggest stage. It’s not just about looking back. It’s about reminding fans, recruits, and rivals alike what excellence looks like.

“Bo’s 1985 season ranks among the greatest in the storied history of Auburn and the Southeastern Conference,” said AD John Cohen. “It is our privilege to honor Bo.”

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