BYU’s Jane Hedengren featured in new Nike campaign and video

Nike released a new video featuring Jane Hedengren on Tuesday.

Jane Hedengren, middle, reacts after winning an award at the ESPY Awards at the Dolby Theatre in Los Angeles, Wednesday, July 16, 2025.
Jane Hedengren, middle, reacts after winning an award at the ESPY Awards at the Dolby Theatre in Los Angeles, Wednesday, July 16, 2025. | Mark J. Terrill

Nike released a new video featuring BYU freshman Jane Hedengren on Tuesday.

The six-plus minute video, titled “Run Bigger: How Jane Hedengren Unleashed Her Gift,” was shared on YouTube. It includes interviews with Hedengren, her parents and her former Timpview High School track coach Jaimie Ribera.

“This is such a gift, and I just want to see how far I can take it,” Hedengren said.

The video begins with John Hedengren, Jane Hedengren’s father, sharing the story of his daughter wanting to break her elementary school’s 1600-meter record in sixth grade and her preparation to do so.

John Hedengren said he saw his daughter’s potential as she trained to break that record, even when her times were falling short.

“You see a kid going after a big goal, a big dream. Even though she got discouraged, she got back up,” he said.

Jane Hedengren wrapped up her high school career this year with nine national high school records — three indoor records and six outdoor. She owns the following records:

  • 1600 meter
  • Mile
  • 3000 meter
  • 3200 meter
  • Two mile
  • 5000 meter
  • Indoor 1500 meter
  • Indoor mile
  • Indoor 5000 meter

“She has done everything she needed to do to prove she is the best at every distance,” Ribera said.

The Timpview coach later added, “Jane has had one of the best and most historic high school careers in history, and she’s just getting started.”

Her success this season earned her the 2025 Deseret News High School Sports Awards Female Athlete of the Year, the Gatorade National Girls Track and Field Player and Cross Country Player of the Year, and the female Gatorade High School Player of the Year at the ESPYs.

“It means a lot,” she told the Deseret News following her ESPY win. “I think, coming into this year, there’s a lot more that happened than I initially had anticipated, and so I was just really grateful that I was able to stay healthy and work hard and enjoy the process and kind of see what was capable for this year.”

Preparation is a key component of her success, the BYU freshman said in the video.

“I like to think that the race is often won before the gun even goes off,” she said. “It’s the preparation in the months prior. I just love the process of the work and what goes into an event. That’s really exciting being able to work up to something and want to show out on the day.”

With her high school career now over, Jane Hedengren has moved onto BYU, where she is coached by Diljeet Taylor.

“What she accomplished in her senior year is once in a lifetime. It’s a generational talent. I say it’s a ‘Janerational’ talent,” Taylor told the “Y’s Guys” podcast earlier this month.

Taylor is being “very intentional” with Hedengren to ensure a long and successful career, starting with cross country, she said. That included Hedengren not competing in the season kickoff’s Autumn Classic.

“She is special. I am going to be very intentional about doing things the right way with her and that might look a little different than if she went somewhere else. We really want her to have a great senior year in college and a great pro career, and we are going to build those blocks a little slower and make sure the longevity is there,” Taylor said.

The BYU women’s cross country team, currently No. 1 in the country and defending national champion, will compete in the Cowboy Jamboree at Oklahoma State on Saturday.

Category: General Sports