The stock car features "Cincinnati" in bold letters, plastered on the vehicle's hood, rear and sides, and a patriotic paint scheme.
A Cincinnati-branded racecar is at the center of a NASCAR Cup Series race.
Driver William Byron will operate the No. 24 Cincinnati Chevrolet on Sept. 28 at Kansas Speedway as he vies for a spot in the next round of the playoffs.
It's time for the No. 24 to speed through Kansas Speedway!
— CINCINNATI INC. (@CINCINNATI_INC) September 25, 2025
We are proud to partner with @WilliamByron and will be cheering for him this Sunday, September 28, at 3:00 pm as he takes on Kansas Speedway.#WilliamByron#NASCAR#KansasSpeedwaypic.twitter.com/sD35svFMjC
Why Cincinnati?
The car actually features the logo for Cincinnati Incorporated, a machine tool manufacturer based in Harrison which sponsors Byron and the Hendrick Motorsports No. 24 Chevrolet team.
Sunday is the first time the design will be on the track, according to Hendrick Motorsports.
Cincinnati Incorporated plans to be a primary sponsor for the same team on Oct. 26 at the Martinsville Speedway. A new paint scheme will be used in this race.
Byron currently ranks No. 2 out of the 12 remaining drivers in the playoff standings.
This article originally appeared on Cincinnati Enquirer: Why William Byron is driving a Cincinnati car in a NASCAR Cup race
Category: General Sports
