Tech to end deal with Adidas
As reported by the AJC’s Chad Bishop, Georgia Tech will no be renewing its apparel and uniform contract with Adidas after it expires at the end of June, and has signed a 10-year deal with Under Armour to become the apparel provider for the Jackets.
According to Bishop the specific terms weren’t announced, but a source reported to him that Tech will make close to six times on an annual basis what Adidas was sending Tech. We know that Adidas sent an average of $3.11 million, so crank that up to $18.66 million per year and now we’re getting some real cash out of this.
There’s no word on what this will mean for future uniform designs or anything like that, but details will continue to come out and give an idea of what to expect. One potential development is Buzz getting to wear his traditional Chuck Taylor’s again.
Tech’s history with Under Armour dates back to 1996 when Tom Conner, Tech’s equipment manager, bought early UA gear:
Category: General Sports
