Buffalo is leaning into the color white.
Bills 'Rivalries' jerseys, explained: Inside Buffalo's all-white 'Cold Front' alternate uniforms for 2025 originally appeared on The Sporting News
Buffalo is proud of its cold weather, which is something that has made its way to the Buffalo Bills new jerseys.
As the NFL unveils new jerseys over the course of the next four years, the Bills have leaned into the color white for their set. Most fans recognize the Bills with their bright blue and red jerseys, but the team went in a different direction for these new uniforms.
Additionally, the team will enjoy getting the crowd involved when deciding to wear these jerseys, as fans can produce a "white-out" similar to Penn State.
Here's a look at the Bills new uniforms.
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Bills 'Rivalry' jersey details
The Bills "Rivalry" jerseys are a nod to Buffalo's cold weather and penchant for snow, as they have been dubbed "Cold Front" jerseys. These uniforms are all white with blue outlines for the numbers and logos, from head to toe.
The #Bills will wear their all-white Nike Rivalry uniforms on Sunday night vs. the Patriots.
— Ari Meirov (@MySportsUpdate) September 30, 2025
All fans are encouraged to wear white from head to toe, and the team will give out white towels to everyone in attendance.
Highmark Stadium will transform into a blizzard of white. pic.twitter.com/c9xRwXFiIf
Buffalo's colors are mainly blue and red, but they have used all white uniforms in the past. This set, however, leans into white more than any other combination has in the past.
Details. Details. Details. 😮💨#GoBills | #BillsMafiapic.twitter.com/gNOPAWawpl
— Buffalo Bills (@BuffaloBills) October 2, 2025
Here is how the Bills describe these jerseys:
"The 'Cold Front' uniform is more than a look — it's the city's DNA stitched into fabric. When you think Buffalo Bills Football, you think ice in the air, grit in the soul, and a city that thrives in the cold. It's not just iconic. It's Buffalo."
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What are NFL 'Rivalries' jerseys?
In 2025, the NFL debuted "Rivalry" jerseys that teams will wear during divisional matchups only. These uniforms are meant to connect each team with its community, similar to MLB's City Connect jerseys.
The league is unveiling these uniforms over the course of the next four years, with two divisions receiving their jerseys each year. This year, the AFC East and NFC West are the first two divisions that will get to wear their "Rivalry" jerseys.
Here is a look at the full schedule for when each division gets their own versions of these uniforms:
- 2025: AFC East (Bills, Dolphins, Jets and Patriots) and NFC West (49ers, Cardinals, Rams and Seahawks)
- 2026: AFC South (Colts, Jaguars, Texans and Titans) and NFC North (Bears, Lions, Packers and Vikings)
- 2027: AFC West (Broncos, Chargers, Chiefs and Raiders) and NFC East (Commanders, Cowboys, Eagles and Giants)
- 2028: AFC North (Bengals, Browns, Ravens and Steelers) and NFC South (Buccaneers, Falcons, Panthers and Saints)
Category: Football
