Which Serie A clubs earn the most from their main sponsors? This is the question we asked ourselves, and an analysis published by Calcio e Finanza provided the answer.Watch the entire Serie BKT live o...
Which Serie A clubs earn the most from their main sponsors? This is the question we asked ourselves, and an analysis published by Calcio e Finanza provided the answer.
The top three are occupied by Juventus, Milan, and Inter: in what order? And where does Napoli rank? You won't believe it: behind Sassuolo! But there's a reason for it.
🤑 Who earns the most from main sponsors in Serie A?
Inter and Juventus remain among the most remunerated clubs in Serie A thanks to shirt sponsors: the Nerazzurri earn about 30 million euros from Betsson, a figure in line with what Milan will reach in the 2025/26 season, while the Bianconeri receive between 28 and 30 million in total from Jeep and Visit Detroit. With the new agreement signed with Emirates, the Rossoneri club will see its revenues grow to a base of 35 million annually starting from 2026/27.
According to financial data and estimates from Gazzetta dello Sport, it should be noted that several clubs — such as Juventus, Fiorentina, Sassuolo, Bologna, and Cremonese — boast sponsorships from “related parties.” Notable examples: Mediacom, owned by President Commisso for Fiorentina; Mapei, linked to the Squinzi family for Sassuolo; Saputo Inc., a Canadian dairy company owned by patron Joey Saputo for Bologna; and Iltainox, founded by Giovanni Arvedi, owner of Cremonese.
Napoli, the Italian champion, lags behind in terms of sponsors: just 9 million earned from MSC, a figure far from those of the big clubs in the North and even from Sassuolo, although we explained the reason above: an emblematic example of how “in-family” contracts can ensure stability even for smaller clubs.
At the bottom of the revenue ranking is Como, which earns just 1 million thanks to agreements with Uber, a modest amount but consistent with the gradual growth strategy of the Larian club.
📊 Serie A, revenue ranking from main sponsors
- Milan – Emirates: 30 mln (35 mln from 2026/27)
- Inter – Betsson: 30 mln
- Juventus – Jeep and Visit Detroit: 28-30 mln
- Fiorentina – Mediacom: 25 mln
- Sassuolo – Mapei: 18 mln
- Napoli – MSC: 9 mln
- Atalanta – Lete: 5 mln
- Cagliari – Regione Sardegna and Doppio Malto: 3.6 mln
- Bologna – Saputo: 3 mln
- Torino – Suzuki: 2.35 mln
- Parma – Prometeon: 1.5 mln
- Udinese – Bluenergy: 1.5 mln
- Genoa – Pulsee: 1.2 mln
- Como – Uber: 1 mln
- Lecce – Deghi: 1 mln
- Verona – Aircash: 1 mln
- Pisa – Cetilar: 0.7 mln
- Cremonese – Iltainox: n.d.
- Lazio – no main sponsor
- Roma – no main sponsor
This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.
📸 Marco Luzzani - 2025 AC Milan
Category: General Sports
