Arsenal believed to have secured new sleeve sponsor

Arsenal are believed to have reached an agreement for a new sleeve sponsor to replace Visit Rwanda, according to a report.

Photo by Mike Hewitt/Getty Images

HandofArsenal report that Arsenal have reached a major sponsorship agreement with American payroll and human resources company Deel, with the company also believed to be set to replace the Visit Rwanda sleeve patch on the team’s shirts from next season.

Arsenal recently confirmed their intention to end their partnership with Visit Rwanda at the end of the current campaign, opening up an opportunity for a new sponsor to take over.

The club have officially confirmed that Deel are their official HR Platform Partner, but they haven’t yet made mention of a sleeve sponsorship agreement, perhaps as their Visit Rwanda deal is still currently ongoing.

Arsenal Emirates stadium outside

HandofArsenal reports that Darren Dein, the son of former Arsenal vice-chairman David Dein, introduced the two parties, and Arsenal Chief Commercial Officer Juliet Slot and her team were at the heart of finalising the deal.

The same source claims Chelsea had been closing in on an agreement with Deel as their exclusive shirt sponsor, but their deal fell through when Arsenal beat them to the punch.

“We’re delighted to welcome Deel to our Arsenal family – a brilliant and innovative team who will bring so much to what we’re trying to achieve at our club,” Juliet Slot said.

“Their global platform matches the scale of our ambition and operations, and their investment will continue to power our growth. We’re looking forward to many successful seasons together.”

Photo by Justin Setterfield/Getty Images

Arsenal’s official statement confirms that Deel branding will appear across the Emirates Stadium and the club’s digital channels, including all home fixtures across the Premier League, Women’s Super League, FA Cup, and League Cup.