💰 Check out the top 10 clubs earning the most from shirt sales in Europe

Barcelona secured the top spot on the list of clubs that profited the most from shirt sales and merchandising items in Europe during the 2024/25 season.

According to a financial report released by UEFA, the Catalan club raised 277 million euros (about R$ 1.6 billion) from this segment alone.

This amount sets a new historical record for Barça, representing 28% of all the club’s revenue for the season.

The jump was significant compared to the previous year (2023/24), with an increase of more than 100 million euros.

This boost is directly linked to the recent renewal of the sponsorship contract with Nike, the team’s sportswear supplier, which extended the partnership until 2038.

With this performance, Barcelona surpassed their rival Real Madrid, who finished in second place in the uniform sales ranking.

Below, check out the top 10 clubs that earned the most from shirts and merchandising*.

1. Barcelona - 277 million euros (R$ 1.6 billion)
2. Real Madrid - 231 million euros (R$ 1.4 billion)
3. Bayern Munich - 189 million euros (R$ 1.1 billion)
4. Manchester United - 172 million euros (R$ 1 billion)
5. Arsenal - 151 million euros (R$ 914.8 million)
6. Liverpool - 148 million euros (R$ 896.6 million)
7. Tottenham - 102 million euros (R$ 617.9 million)
8. Galatasaray - 99 million euros (R$ 599.7 million)
9. Chelsea - 95 million euros (R$ 575.5 million)
10. PSG and Manchester City - 88 million euros (R$ 533.1 million)

*UEFA data does not specify the exact number of items sold

Real remains at the top of overall revenue

Despite losing the lead in shirt sales to their rival, Real Madrid maintained the position of the club with the highest total revenue in Europe during the last season.

The Merengue club recorded a global revenue of 1.184 billion euros (about R$ 7.1 billion), opening a comfortable lead over Barcelona itself (989 million euros) and Bayern Munich (861 million euros), who completed the podium.

The Madrid Spaniards also dominated exclusively commercial earnings (568 million euros/R$ 3.4 billion) and revenues from matchday (game days and club members), which brought 222 million euros to the club’s coffers.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.