Snoop Dogg and Modric put Swansea 'in different league'

Chief executive Tom Gorringe says Swansea City are anticipating bigger sponsorship deals thanks to the involvement of Luka Modric and Snoop Dogg.

Former Balon d'Or winner Modric became an investor and co-owner at Swansea in April, with rapper Snoop Dogg following suit last month.

Gorringe says the arrival of two such high-profile figures has made Swansea "interesting and exciting to people outside the city".

"Luka and Snoop have brought a whole load of additional attention to the football club and that provides a huge amount of opportunity," Gorringe said at a fans' forum held at the Swansea.com Stadium on Wednesday.

"I think we have done a really good job of maximising what we can do on a local basis but now the parameters have moved.

"It puts us in front of different companies, different brands, and allows us to tell an authentic story to people we wouldn't have been able to get in front of before.

"We have already had discussions with brands about significant deals which would eclipse anything we have done in the past."

Gorringe said Modric and Snoop Dogg will not have specific roles at Swansea, but that both are "really keen to do whatever they can to help".

He said both new faces will visit Wales at some point in 2025-26 to watch Alan Sheehan's side in Championship action.

"They have both come in without ego, without expectation and just with the best faith to do whatever they can to make things better," Gorringe said.

"They are both contactable all the time and they want to find a way that can improve us as a football club.

"It puts us in a different league in terms of some of the things that we are able to do."

Swansea's owners, led by American duo Brett Cravatt and Jason Cohen, had been keen to bring big names on board in order to increase the club's global brand.

They have been inspired by the huge progress made at Wrexham since the north Wales club's takeover by Hollywood stars Ryan Reynolds and Rob McElhenney.

With profit and sustainability rules dictating much of what the club are able to do, Swansea say the goal is to improve their ability to strengthen on the pitch by increasing commercial revenue.