Nike and the LEGO Group continue to build on their creative partnership, which aims to inspire kids everywhere to embrace the joy of active and creative play through groundbreaking digital and physical products designed just for them.
Nike x LEGO Group have teamed up to turn A'ja Wilson into a LEGO mini-figure originally appeared on The Sporting News
Nike and the LEGO Group continue to build on their creative partnership, which aims to inspire kids everywhere to embrace the joy of active and creative play through groundbreaking digital and physical products designed just for them.
Beginning September 28, Nike signature athlete A’ja Wilson will transform into a LEGO mini-figure and will star as the host of “Clicked In,” the biggest mini-sports show ever. The first episode debuted Sunday via the LEGO Group’s YouTube Shorts Channel. New episodes will drop every Sunday, with the season wrapping in mid-November. Wilson has fond memories of her childhood and the place LEGO sets played in it.
“I have loved playing with LEGO bricks since I was a kid and know that my creativity and play helped me not only in sports but also at school and in life. I’m thrilled to be part of this partnership with Nike and the LEGO Group and know we can help to make a positive impact with kids and adults alike.”
In addition, Nike and the LEGO Group will also unveil the third installment of their ongoing kids’ clothing and accessories collaboration. The collection will include the galaxy-themed G.T. Cut 3 x LEGO Collection, Nike x LEGO Collection Nike Dri-Fit Jersey, Nike x LEGO Collection Nike Dri-Fit Crossover Short, Nike x LEGO Collection Pullover Hoodie, Nike x LEGO Collection Peak Beanie, Nike x LEGO Collection Heritage Backpack, Nike x LEGO® Collection Basketball and other playful equipment and accessories.
The collection is currently available via ‘Notify Me’ on Nike.com, with the full collection officially launching on October 11th on Nike.com and LEGO.com.
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Category: General Sports
