Shockwaves in Israeli football. Just months after sealing a partnership with the IFA, Reebok has requested its logo be removed from the national team's shirts and shorts. This move comes in response t...
Shockwaves in Israeli football. Just months after sealing a partnership with the IFA, Reebok has requested its logo be removed from the national team's shirts and shorts. This move comes in response to the growing momentum of boycott campaigns led by the BDS movement, calling on major brands to disengage from Israel. Officially, the American company cited its local supplier, claiming it had not signed a direct agreement with the Federation. But in reality, Reebok chose to bow to international pressure, aware of the damage such a contract could do to its image. Given the crimes committed in Palestine, many believe this distancing was not only justified, but almost inevitable.
Category: General Sports
