The Blues will soon have a multi-year partnership with a major brand having priced the prime real estate at £65m per season.
Chelsea are in the final stages of signing a multi-year sleeve sponsorship deal and advancing talks for a front-of-shirt sponsor.
The Blues are known to have valued the commercial real estate at £65m-per-season on the front of their shirt and, despite reports, it is strongly refuted that Arsenal's new sleeve sponsor Deel ever came close agreeing terms.
Deel, a HR and payroll platform, had spoken to Chelsea but were believed to have priced them out of any potential front-of-shirt deal, while FTP Corporation already have the sleeve sponsorship tied up since October, with another deal to follow from the 2026-27 season.
The new sleeve sponsor is set to be announced in the coming weeks and is being teased as one that will help grow the game internationally.
Meanwhile, the Blues have gone without a shirt sponsor since the beginning of the summer Club World Cup having briefly had Dubai-based luxury real estate company Damac on their shirts at the end of last season.
There's an insistence that negotiations over a lucrative sponsor are now also at an advanced stage, but not as close as the new sleeve deal.
Category: General Sports
